THE NEXT CHAPTER OF LEXUS
Amidst is the bustling energy of Monterey Car Week. Lexus showed the brand’s evolution. In addition to that it looked at its future through the lens of its Next Chapter pillars of bold design. It also looked at Lexus Driving Signature, electrification, and intuitive technology.
The early start of Lexus:
Lexus has been a familiar face on the peninsula both as a proud partner of Pebble Beach Resorts® for 20 years. and as a sponsor of the Pebble Beach Concourse d ’Elegance® for 24 years.
Lexus Electrified Sport
This year, the brand highlighted the Lexus Electrified Sport. As it made its first U.S. appearance. Which it was on the Lexus display at the Pebble Beach Golf Links®. CALTY Design Research President Kevin Hunter provided his expert insight into the creation. Which contains all-electric, high-performance vision of the future. That was during a Lexus Electrified cocktail reception , which was held on Thursday, August 18th from 4:00-7:00 pm PT.
Lexus Monterey Car Week 2022 Schedule:
The topics of electrification, performance and the Next Chapter of Lexus was discussed further on Friday, August 19th at 1:10pm PT at The Quail, A Motorsports Gathering, via an informative chat between Vinay Shahani, VP of Lexus Marketing, and Townsend Bell, Lexus Brand Ambassador.
During their 10-minute conversation, they touched upon the first-ever 2023 RX 500 hf. The Lexus Racing and Townsend’s years-long relationship with the brand. It is including the IS 500. He also modified with Hiraku Co. for the 2021 SEMA Show. For the third year Lexus gave back to the local community. For that they are supporting the annual Pebble Beach Concourse d ‘Elegance® Charity. That was through a drawing. Which benefitted the Boys and Girls Clubs of Monterey County on Sunday, August 21st.
