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The Cars’Advertising Take Off

Since the very first steam-powered automobile was created way back in 1768, the car industry has been largely geared towards men. In fact, for many years, you only had to watch the average car advertisement on TV to see that a masculine, powerful edge seemed to win every time.

Women vs. Men

But women and cars have steadily been building a love affair of their very own over the past few decades. Growing independence, more equality and a more modern outlook on female empowerment has proved to car manufacturers that when it comes to women versus men, the automotive scales are not so unequal after all.

Women and cars in history

From the mid 1970 onward, women started to be encouraged by their families to go after high-powered careers of their own. No longer were they pushed into motherhood and marriage at an early age; instead they started heading off to university to gain their degrees and build a more independent life for themselves. It was at this point that more and more women started studying for their driver’s licence and picking up their very own first car.

Keeping women in mind

Fortunately, the more forward-thinking manufacturers are no longer thinking in terms of ‘men vs. women’; it’s more about the market in general and making sure that all needs are catered for. Working women, busy mums, young professionals: they all need to get behind the wheel to go about their daily activities.

Some studies have shown that, when buying a family car, women tend to guide the eventual buying decision more than men. An extensive study conducted by the RAC Foundation discovered that between the years of 1995 and 2010, the number of female drivers in the UK increased by 23%, compared to a 9% increase in male drivers (source: AutoExpress.co.uk).

All of this goes to show that women are no longer pictured as the passive passenger sitting quietly in the car, next to the man in her life. The modern woman is more than willing and able to take the wheel with confidence, and the recent rise in female-oriented car marketing campaigns seems to be reflecting that fact.

Women <3 Cars vs. Men <3 Cars

They always say that women and cars are never on the same track, they also say that women can never feel the beat of love that men feel it when they see specific cars.

What if women do feel this way? you Don’t believe it? Check below a list of cars that women fell in love with .. Those are the heart breakers!

1- Tesla Model S

 

 

 

 

 

 

 

 

2- Mercedes Benz E- Class

 

 

 

 

 

 

 

 

 

3- Lexus ES

 

 

 

 

 

 

 

 

 

4- Toyota Prius

 

 

 

 

 

 

 

 

 

5- Ford Fusion 

 

 

 

 

 

 

 

 

 

6- Subaru Forester 

 

 

 

 

 

 

 

 

 

7- Jeep Cherokee 

 

 

 

 

 

 

 

 

 

8- Toyota Highlander 

 

 

 

 

 

 

 

 

 

9- Subaru Outback

 

 

 

 

 

 

 

 

 

10- Honda Odyssey

Automotive World, between women and men!

It is well known and very common in most societies and countries, that women are so irrelevant to Automotive industry, as it contradicts with women’s softness and elegance.

Women created history in the Automotive world

This article is brought to you to tell you SORRY ! you have been so wrong for so long! Women had a great impact and a deep print in the Autos industry, How? Meet the 10 women who SHOOK the Automotive world in the History.

 

 

1- Florence Lawrence 

Have you ever wondered about who created or even invented the idea of the signal arms in the car? A Woman did

After Florence witnessed too many traffic accidents, and becoming very anxious and phobic of cars due to not knowing the directions the drivers were going to take, she came up with the “auto-signaling arms”that use two flags on both sides of the car.

In the meantime, no one uses the flags anymore, but it became a safety feature for the auto makers, all around the world, those flashing lights you can control remotely and tell the other drivers where are you going next. YES! they are the Turn Signals we use now, and we cannot not use them!

Florence also came up with what we call now the Brake light, she invented a flipped up sign in the back of the car to warn people behind , that the car is slowing down or going to stop. the STOP sign was painted on and was triggered by pressing on the brake pedals.

2- Denise McCluggage

Denise was an auto racing driver, and was a knee-deep in auto racing! in 1954 she ditched her MG for a Jaguar XK140, and began racing professionally. Denise also won the grand touring category ar Sebring in a Ferrari250 GT in 1961. Later in 1964 Denise won the Monte Carlo Rally in a Ford Falcon.

in the late 1960s Denise decided to focus her efforts on Journalism, and worked as a full time journalist, founded a little motive magazine and called it “Auto Week”. She was the Senior Contributed Editor at the publication. As fellow automotive talented and professional journalist, she stood as an inspiration to everyone, and shall always be a shining example for women in the world who think that a woman cannot make it in men’s world! No, THEY CAN!

 

 

3- Charlotte Bridgwood

Florence Lawrence’s Mother, who is also an inventor and a key player in the development of a very important component of the Automotive industry, that we still use until now.

Charlotte invented a windshield wiper in 1971, after considering the manual windshield that Mary Anderson invented ,”exhaustive”.

Sadly, Bridgewood neglected to pursue the invention’s commercial production, and after the expiration of her patent in 1920, auto makers started to think of installing these revolutionary wipers on various vehicles to keep rain from impeding a driver’s sight.

After few years, Cadillac made a huge move and became the World’s first company to include an automatic Windshield wipers in all manufactured vehicles.

 

 

4-  Danica Patrick

The most widely recognized woman in the Auto- market. Why? she is not only a successful auto racing driver, but she is also a model and an advertising spokeswoman. She still remains the most successful woman in the history of the American Open- Wheel racing, as she competes NASCAR Nationwide Series and and in its Sprint Club Series.

Denica later earned a second place finish in Britain’s Formula Ford Festival, proved to be the highest finish by an American lady in the event.

 

 

5- Bertha Benz 

Bertha completed the world’s first long distance road trip in 1888, and helped gain marketing momentum for an invention we commonly refer to as the automobile.

Bertha’s husband, invented something and called it ” the motorwagen”, the vehicle worked well, but he neglected to market the vehicle properly, and they were facing financial issues by that time. Bertha felt sick of this hesitation and fear or risk her husband has, so she took her kids and drove 66 miles away.

Bertha wanted to leave the house due to her madness, but she also intended to test how far can the “motorwagen” go and how would it perform on long distances. While on the way she noticed that the brakes were not working as well as they are expected to do, so she invented something called “Brake Linings” which are the greate grandma of modern brake pads and shoes.

 

 

6- Michelle Christensen

a Modern Aged woman, who developed and designed the NSX , the latest reincarnation from Honda – Acura, which will offer guaranteed respite from the absense of the badge. This model gives a taste of what is it to come if Honda will keep its promise and then release a Type- R edition.

Michelle, designed, dreamed and was passionate about her ideas. She understood the importance of cars and she knew what a consumer really wants! Few months ago, she joined the team for the production car after a short period of time after Unveiling Acura’s NSX concept 2012. Michelle signed with Honda, and placed herself in History as the first woman to lead a Super Car Design Team!

 

7- Leilani Münter

Leilani is not widely known or highly reognized, but she still pushes against gender stereotype in the ARCA racing series while advocating environmental stewardhsip. Leilani set-up solar panels on the roof top of her home to be able to charge her electric Tesla Motors Model S.

Sports Illustrated, listed Muner on top of female race drivers in the world, and one of the magazines gave her the “Eco Hero” nickname, and another magazine awarded her a Genius Award in 2012 for being a great leader.

 

 

8- Mary Barra

Chief Executive Officer of General Motors, has placed herself in the history, as the first female CEO of a major global automaker. she is one of the most 100 influential people in the world.

 

 

 

9- Juliane Blasi and Nadya Arnaout

Juliane and Nadya, were tasked to re-design the interior and exterior sides of the BMW Z4. The 2 ladies had to pass a test, BMW asked the designers to submit sketches and then full-size the clay models of what they thought the car should look like, BMW kept the voting process as unbiased as possible and all the designers were anonymously listed.

Juliane and Nadya were chosen to be winners, they headed directly to designing the BMW Z4 and turn it into a Sport Car that was called by reporters as : More Aggressive and More Masculine!

 

 

 

10- Jean Jennings

The best known as the Former President and Editor of Automobile Magazine, and as Good Morning america’s automotive correspondent 1994-2000. She has been writing about Autos and cars business for the past 30 years. when Jean was 18 she designed and built her own  custom taxi and was an operator of the Ann Arbor & Mich Yellow Cab Company.

Jean worked after that on Chrysler’s test track as a welder, machine and a test driver. Then she became the editor for the automotive news. Jean also helped establish Automobile Magazine, and became the publication’s first Exec. Editor. in 2006 she was Crowned to be president of the publication.

 

 

Buying a used car, might make more sense from a financial perspective , but on the other hand it is risky, as you might get deceived or trapped.

You still insist on buying a used car?

Keep these points in mind, and .. Enjoy your safe drive!

• Always know your limits, budget wise. Don’t underestimate the amount of money you have, just to over rate a used car! set your budget, look at all the minor details before the major ones, make sure that the test drive is fruitful, give it time to think and then do some research.
• Research the model, don’t rush into emotional thoughts! you might love a car model, but it may not be the best car in terms of use and sustainability. Double check the reviews, and feedback on the model you are looking for and wishing to buy, then move to the third point to take into consideration.
• Know who is best to buy from.  When dealing with an individual with a little chat and some friendly conversations the bartering process is more likely to come out better than if dealing with a used car salesman. this is not a rule of thumb but it is customary and commonly known.
• What about Auctions? You will have a good opportunity to save a lot of money if you participate in local cars auctions
• Don’t buy on impulse! this will absolutely lead you to buy the car before even looking at it, and you will do things like inspecting it in the darkness and overlooking important things, that might be critical. This is something you will REGRET later on, so why bother? be careful from the beginning.
• Inspection is not only about the car you wish to buy. Guess what? you must inspect the seller too! ask your self if the owner is trustworthy, Would they sell you a car without telling you about all the issues or without being straight forward when you ask about a specific point? You also got to ask your self and use your critical eye, is the owner eager to sell the car to you or not willing to sell it at all?
• Take your time! It is okay to walk away, and it is always better to prepare ahead of time, think wisely, compare, negotiate and then, do the purchase.
• Choose what you see best from ALL perspective.

If you could cover all of the points above , smartly, then .. Congratulations on your car!

Drive safe.